Soap-companies want to stick to Rupees

Kashmir Times. Dated: 10/10/2018 3:10:52 PM

Dear Editor,
It refers to news-item regarding soap-manufacturing-companies desiring to stick to rupees-10 tag of Maximum-Retail-Price by cutting weight of soap-cake because of regularly increasing cost of raw-materials like palm-oil. Presently rupees-10 MRP price-barrier accounts for 35-40 percent of total rupees 15000 crores soap-market.
But any such system ultimately harms the consumers, because of different companies having different weight-slabs for same MRP. Idea should be that consumers may compare effective prices per unit of the commodities by looking at shelfs at stores. Practically no consumer judges effective price per unit by seeing the pack-size and MRP printed on packs. Other example is cow-milk marketed by Mother Dairy and Amul where Amul devised anti-consumer practice by having 400-mls pack to compete with 500-mltrs pack of Mother Dairy.
Department of Consumer Affairs should amend the rules whereby it may be compulsory to pack all commodities in true metric-spirit in units of 1, 2, 5, 10, 20, 50, 100, 200, 500 gms or mltrs or ltrs or kgs or units only so that consumer may judge comparative prices of a commodity marketed by different companies. Any liberty to pack in units other than suggested ones gives manufacturers cheat consumers through gimmick packaging. Even drug-manufacturers cheat consumers through gimmick packaging by packing commonly advertised medicines like cough-lozenges in eight per strip rather than normal ten because consumers judge prices per strip without realising number of lozenges per strip.
—Madhu Agrawal,
1775 Kucha Lattushah
Dariba, Chandni Chowk Delhi.



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